“The Arrangement” is a study that follows the diffusion of a single image. The image itself, a very traditional floral still-life, was cheaply reproduced in various formats and distributed across the city. Those who encounter “The Arrangement” in the wild are given little information about its agenda; they are presented with a lovely photograph of flowers. Those who are curious and slow down to take a second look are rewarded with a clue: a hashtag. The hashtag ties the project to various social media platforms, where the viewer is given more information and the opportunity to participate in the digital circulation of the image.